Amar
A visionary brand with a mission to empower underserved communities in Nigeria.
Scope: Brand Development
The logo blends Arabic-inspired design with modern symbolism. The star-like pattern, formed by cascading arrows, represents Amar’s role as a guiding light in financial empowerment. The circular motion suggests sustainability and continuity, while the forward-facing arrows imply progress and innovation.
The central star embodies Amar as a beacon of hope and reliability for underserved communities. This design elegantly balances cultural resonance with a forward-thinking approach, reflecting Amar’s commitment to providing accessible, ethical, and innovative banking services. The logo effectively communicates Amar’s mission to illuminate pathways to financial growth and stability for Nigerians.
