Design Teem

Cho & Zen

How did we redefine skincare as an experience, rather than just a product? 

Scope: Visual Identity | Logo Design 

Cho & Zen: A Vision of Sophistication

When Cho & Zen shared their vision with us, we knew we were in for something special. Their aspiration to redefine skincare as an experience demanded an equally exceptional visual identity. 

Beyond Products, a Lifestyle

Cho & Zen wasn’t just about selling skincare products; they aimed to curate a lifestyle synonymous with sophistication and quality. Intrigued by their ambition, we delved into their world to capture the essence of their brand. 

Crafting a Statement

Our journey led us to create a wordmark that transcended mere letters. With meticulous attention to detail, we crafted each curve and line to embody Cho & Zen’s commitment to excellence. 

The Power of "&"

In the heart of their logo lies the “&” – a symbol of unity and inclusivity. With subtle serifs and seamless connections, it symbolizes Cho & Zen’s dedication to serving every skin type and tone. 

Cho & Zen isn’t just skincare; it’s an invitation to indulge in luxury, sophistication, and self-care. From the moment you lay eyes on their logo, you’re transported into a world of elegance and refinement. 

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