Nasarawa Investment Summit
Ready to uncover Nasarawa’s hidden treasures with us?
Scope: Brand Identity | Brand communication
Unveiling Nasarawa's Hidden Treasures: The Summit's Logo Journey
The genesis of Nasarawa Investment Summit’s logo lies in a profound understanding: that within the state lie untold riches waiting to be unearthed. Inspired by this notion, we coined the pioneering message, “Diamond in the rough,” setting the tone for the summit’s mission to reveal Nasarawa’s hidden potential.
Symbolizing Discovery
To encapsulate this vision, we crafted a logo that speaks volumes. At first glance, it appears as a simple wordmark, but delve deeper, and you’ll uncover its true essence. Within the letters “T” and “I,” hidden in plain sight, lie two hexagons—a subtle nod to the journey of discovery, symbolizing the unveiling of Nasarawa’s hidden gems to the world.
Empowering Investment
This logo isn’t just about aesthetics—it’s a strategic tool designed to position Nasarawa as a prime investment destination. By showcasing the state’s abundant resources and investment opportunities, the summit aims to attract potential investors, paving the way for economic growth and prosperity. With an estimated impact of over $600 million, we were able to communicate their vision in our brand communication materials.
