Design Teem


How do you blend sophistication with approachability to build trust? 

Scope: Visual Identity | Logo Design 

When Wiselane entrusted us with their brand, we knew we had a unique challenge ahead. How do you blend the sophistication of finance with the approachability that builds trust? 

Drawing inspiration from the heartbeat of finance—the bar chart—we embarked on a journey to craft a logo that would not only symbolize Wiselane’s expertise but also resonate with their audience on a personal level. 

The Birth of the 'W'

As we twisted and turned the bar chart, a letter emerged—a bold, confident W. It was more than just a design; it was a visual representation of Wiselane’s capacity and commitment to their clients. 

Approachable Sophistication

With clean lines and a modern aesthetic, Wiselane’s logo became a beacon of approachable sophistication. It was a subtle nod to their expertise, yet it exuded warmth and accessibility. 

A Trustworthy Emblem

Wiselane’s logo wasn’t just a symbol; it was a promise. A promise of trust, reliability, and integrity in the world of finance. It was a statement to their clients: “We’re here for you, every step of the way.” 

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